Marketers should rely primarily on _____ attributes to define product space in a positioning analysis.
A)determinant
B)common
C)competitor
D)objective

Question

Quizplus · Accepted Answer

Determinant attributes are those that actually influence a consumer's choice or decision between different products. In positioning analysis, focusing on these attributes helps marketers understand what sets their product apart and what is most important to consumers, thereby allowing them to effectively position their product in the market.

Marketers Should Rely Primarily on _____ Attributes to Define Product