Which of the following is the first step in the product positioning process?
A)Identifying determinant attributes to define product space
B)Collecting information from a sample of customers
C)Analyzing intensity of a product's current position
D)Identifying relevant set of competitive products

Question

Quizplus · Accepted Answer

The first step in the product positioning process is to identify the relevant set of competitive products that the product will be compared to in the target market. This step is important because it provides a basis for understanding the competitive environment and helps to define the product space. Only after this step can determinant attributes be identified, information be collected from customers, and the intensity of a product's current position be analyzed.

Which of the Following Is the First Step in the Product