Which strategy involves serving one or more segments that,while not the largest,consists of a sufficient number of customers seeking somewhat-specialized benefits from a good or service?
A)Growth market strategy
B)Niche market strategy
C)Undifferentiated market strategy
D)Peripheral market strategy

Question

Quizplus · Accepted Answer

The niche market strategy involves serving a specific segment that may not be the largest but consists of a sufficient number of customers seeking specialized benefits. This strategy can be effective for smaller businesses or in crowded markets where differentiation is necessary to stand out.

Which Strategy Involves Serving One or More Segments That,while Not