In markets characterized by complex and uncertain technical environments,such as where competing technologies are emerging simultaneously,as in the networking software industry,customers are:
A)more likely to keep their options open by spreading their purchases across multiple suppliers.
B)more likely to develop a long-term orientation toward a single supplier.
C)more likely to continue with their original supplier,even if their product is losing ground as the industry standard.
D)more likely to buy goods and services only for their own personal use and consumption.

Question

Quizplus · Accepted Answer

In complex and uncertain technical environments where competing technologies are emerging simultaneously, customers are more likely to keep their options open by spreading their purchases across multiple suppliers. This allows them to hedge their bets and avoid getting locked into any one technology or vendor.

In Markets Characterized by Complex and Uncertain Technical Environments,such as Where