The set of attributes used by a particular consumer and the relative importance of each represent the consumer's _____
A)choice criteria
B)evoked set
C)salient set
D)intention qualifiers

Question

Quizplus · Accepted Answer

Choice criteria refers to the attributes a consumer uses to evaluate various options and the importance they place on each. Therefore, A is the correct answer. B (evoked set) refers to the options a consumer considers during the information-gathering phase, C (salient set) refers to the prominent attributes of a brand that comes to mind, and D (intention qualifiers) are factors that impact a consumer's decision to purchase or not, such as budget or timing.

The Set of Attributes Used by a Particular Consumer and the Relative