The boundaries between functional areas have started to blur and marketing programs are increasingly becoming a group activity in current business environment.

Question

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With the increasing complexity of business operations and the need for collaboration, functional areas such as marketing, operations, finance, and human resources are starting to overlap and work together on various projects. This means that marketing programs are no longer the sole responsibility of the marketing department but require input and involvement from other functional areas as well. This phenomenon is called cross-functional collaboration, and it is becoming more and more prevalent in today's business environment.

The Boundaries Between Functional Areas Have Started to Blur and Marketing