Which of the following is used to show the products that customers tend to buy together?
A)regression analysis
B)market-basket analysis
C)neural networks
D)portfolio model

Question

Quizplus · Accepted Answer

Market-basket analysis is used to analyze the products that customers tend to buy together, also known as "affinity analysis" or "association rule mining." This method is commonly used in retail and e-commerce businesses to identify cross-selling opportunities and optimize product placement. Regression analysis is used to analyze the relationship between variables, neural networks are used for pattern recognition and prediction, and portfolio models are used for investment decision-making.

Which of the Following Is Used to Show the Products