Continuing to support a failing course of action is known as:
A)the theory of sunk costs
B)stubbornness
C)conflicted reason theory
D)escalation of commitment

Question

Quizplus · Accepted Answer

Escalation of commitment refers to the tendency to continue investing time, money, or resources into a failing course of action, even though it is clear that it is not working. This can be due to a variety of factors, such as a desire to avoid admitting failure, overconfidence in one's ability to turn things around, or pressure from others to see the project through to completion.

Continuing to Support a Failing Course of Action Is Known