Which statement about dependence is most likely true?
A) A highly dependent channel member has significant potential for influence.
B) Two-sided dependence is always balanced and free of power struggles.
C) Unlike power, dependence operates in only one channel direction.
D) Dependence equals utility multiplied by alternative scarcity.
E) A loyal channel member is highly dependent on its partners.

Question

Quizplus · Accepted Answer

Dependence in channel relationships is often conceptualized as a function of the utility or value one party provides to another, adjusted by the scarcity of alternatives to that source of utility. This means that if a channel member offers something very valuable and there are few or no alternatives to obtaining that value, dependence on that member is high.

Which Statement About Dependence Is Most Likely True