Most firms have added services to their current product offerings for the purpose of ________.
A) altering channel structures
B) improving competitiveness
C) meeting customer demands
D) expanding into foreign markets
E) improving value and supply chains

Question

Quizplus · Accepted Answer

Adding services to product offerings helps firms improve their competitiveness by differentiating themselves from competitors and providing additional value to customers.

Most Firms Have Added Services to Their Current Product Offerings