Which statement about franchising is most likely true?
A) Franchisees provide downstream marketing channel functions for a manufacturer.
B) Franchisees are company subsidiaries of a vertically integrated manufacturer.
C) Franchisors assume the identity of franchisees to convey vertical integration.
D) Franchisors provide downstream marketing channel functions for franchisees.
E) Franchising first developed in the U.S. after WWII in the soft drink industry.

Question

Quizplus · Accepted Answer

Franchisees typically perform downstream marketing channel functions, such as selling products or services directly to consumers, on behalf of the franchisor.

Which Statement About Franchising Is Most Likely True