A ________ is a channel member that takes the primary role of establishing and maintaining channel links.
A) channel intermediary
B) wholesaler
C) sub-processor
D) gatekeeper
E) channel captain

Question

Quizplus · Accepted Answer

A channel captain, also known as a channel leader, is a channel member who takes on the primary responsibility for coordinating and managing the activities and relationships of other channel members. They are responsible for establishing and maintaining channel links, as well as resolving conflicts and promoting cooperation among channel members.

A ________ Is a Channel Member That Takes the Primary