What persuasive resource does a speaker use when his/her attempts to persuade an Audience is based on the testimony or influence of a valued or popular employee?
A) the listener's perspective
B) an opinion leader
C) credibility
D) reinforcement

Question

Quizplus · Accepted Answer

This is an example of using an opinion leader, who is a respected or influential employee within the company, to persuade the audience. The speaker is utilizing this person's reputation to enhance their credibility and influence the audience's opinions.

What Persuasive Resource Does a Speaker Use When His/her Attempts