Two advantages of direct mail as a medium of communication is its:
A) cost and response rate.
B) selectivity and flexibility.
C) mailing lists and consumer data.
D) cost and delivery.

Question

Two advantages of direct mail as a medium of communication is its: 
A) cost and response rate.  
B) selectivity and flexibility. 
C) mailing lists and consumer data.  
D) cost and delivery.

Quizplus · Accepted Answer

Direct mail allows for specific targeting of demographics and interests, making it a selective medium. It is also flexible in terms of design, format, and message. While cost and response rate are important factors, they are not the only advantages of direct mail. Mailing lists and consumer data are also important, but fall under the category of selectivity. Delivery is important, but not necessarily an advantage of the medium itself.

Two Advantages of Direct Mail as a Medium of Communication