Likely related to consumer privacy concerns,direct mail and/or direct e-mail marketers should be prepared for the:
A) limited ability to test executions.
B) lack of creative options.
C) inaccuracy of addresses or e-mail addresses on mailing lists.
D) consumers' distrust in mailed advertising.

Question

Likely related to consumer privacy concerns,direct mail and/or direct e-mail marketers should be prepared for the: 
A) limited ability to test executions.  
B) lack of creative options. 
C) inaccuracy of addresses or e-mail addresses on mailing lists. 
D) consumers' distrust in mailed advertising.

Quizplus · Accepted Answer

Consumer privacy concerns can lead to inaccuracies in mailing lists, as people may opt out of sharing their personal information or provide outdated information to avoid being targeted by marketers. Direct mail and direct e-mail marketers will need to account for this in their marketing strategies by regularly updating their lists and verifying the accuracy of the addresses or e-mail addresses they use. Choices A, B, and D are not necessarily related to consumer privacy concerns.

Likely Related to Consumer Privacy Concerns,direct Mail And/or Direct E-Mail