Which of the following is true of building customer relationships through direct marketing?
A) Word-of-mouth advertising is the best way to build a marketing base.
B) Long-term customer relationships must be based on trust.
C) Transactions are more important than relationships in direct marketing.
D) Customers are willing to pay for catalogs if given the proper incentive.

Question

Which of the following is true of building customer relationships through direct marketing? 
A) Word-of-mouth advertising is the best way to build a marketing base.  
B) Long-term customer relationships must be based on trust. 
C) Transactions are more important than relationships in direct marketing.  
D) Customers are willing to pay for catalogs if given the proper incentive.

Quizplus · Accepted Answer

Building long-term customer relationships through direct marketing requires trust between the customer and the company. Word-of-mouth advertising can help, but it is not the primary focus of direct marketing. Transactions are important, but they are not more important than relationships. Customers may be willing to pay for catalogs, but this is not always the case and should not be relied upon as the primary means of building relationships.

Which of the Following Is True of Building Customer Relationships