The main objective of USPs is to link the key attribute(s)to the:
A) brand name.
B) social role.
C) service.
D) negative consequences of not using the brand.

Question

The main objective of USPs is to link the key attribute(s)to the: 
A) brand name. 
B) social role. 
C) service. 
D) negative consequences of not using the brand.

Quizplus · Accepted Answer

USPs, or unique selling propositions, are used to establish a distinguishing factor for a brand or product. The main objective of USPs is to link the key attribute(s) of the product to the brand name, therefore option A is the correct choice. Option B is incorrect because social role is not related to USPs. Option C could be partially correct since USPs are used to communicate the unique attribute(s) of a product or service, but it does not fully address the main objective of USPs. Option D is incorrect since USPs are typically used in a positive manner to promote the benefits of using the product or brand, rather than the negative consequences of not using it.

The Main Objective of USPs Is to Link the Key