Humorous versions of advertisements usually prove to be less persuasive than non-humorous versions of the same ad.
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Q14: The concept of message strategy refers to
Q15: It is important to consider the strategic
Q16: Both feeling-based and thought-based ads are important
Q18: Compared to achieving a brand recall objective,achieving
Q19: Advertisements that use the USP concept link
Q20: An infomercial looks like an entertainment show,when
Q21: The idea behind transformational ads is to
Q22: Transformational advertising can relate with brand experience.
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