The use of psychographics to focus on differences in consumers' activities,interests,and opinions usually results in segmentation.
A) new -user-focused
B) bias
C) time
D) lifestyle

Question

The use of psychographics to focus on differences in consumers' activities,interests,and opinions usually results in            segmentation.
A) new -user-focused  
B) bias 
C) time 
D) lifestyle

Quizplus · Accepted Answer

Psychographics are used to understand consumers' lifestyles, values, attitudes, and beliefs, which can be used to segment them into groups based on their interests, activities, and opinions. Therefore, the best choice is D, lifestyle.

The Use of Psychographics to Focus on Differences in Consumers