Effective positioning strategies should be linked to the ______________ offered by the brand.
A) history
B) substantive benefits
C) sale
D) drama

Question

Effective positioning strategies should be linked to the ______________ offered by the brand.
A) history 
B) substantive benefits  
C) sale 
D) drama

Quizplus · Accepted Answer

Positioning strategies should be linked to the substantive benefits offered by the brand, in order to differentiate it from competitors and appeal to the target audience. History, sale, and drama can be used to support the positioning, but should not be the main focus.

Effective Positioning Strategies Should Be Linked to the ______________ Offered