A major criterion to consider during segment selection is the ____,or the companies that are vying for that segment's business.
A) ad clutter
B) business market
C) competitive field
D) niche market

Question

A major criterion to consider during segment selection is the ____,or the companies that are vying for that segment's business.
A) ad clutter 
B) business market 
C) competitive field 
D) niche market

Quizplus · Accepted Answer

Competitive field refers to the companies that are vying for a particular segment's business. It is important to consider this criterion during segment selection as it helps to identify the level of competition and the market share of each competitor in the segment. This information can be used to develop a marketing strategy that will effectively differentiate a company's product or service from its competitors, and create a competitive advantage in the market.

A Major Criterion to Consider During Segment Selection Is the ____,Or