What is geodemographic segmentation?
A) Creating multiple media markets to reach many global consumers.
B) Positioning a new service in a new region.
C) Identifying neighborhoods by zip code around the country that share common demographic characteristics.
D) Expanding a brand into a new country in a region where it already operates.

Question

What is geodemographic segmentation? 
A) Creating multiple media markets to reach many global consumers. 
B) Positioning a new service in a new region. 
C) Identifying neighborhoods by zip code around the country that share common demographic characteristics. 
D) Expanding a brand into a new country in a region where it already operates.

Quizplus · Accepted Answer

Geodemographic segmentation is the practice of identifying neighborhoods or geographic regions that share common demographic characteristics such as age, income, education level, etc. It can be used to target specific groups of consumers with tailored marketing messages and products/services.

What Is Geodemographic Segmentation