If an advertiser sees a large potential segment being served by a competitor with a big budget,it should withdraw from the marketplace.

Question

Quizplus · Accepted Answer

The advertiser should not necessarily withdraw from the marketplace just because there is competition with a big budget. Instead, the advertiser should assess its own strengths and advantages and find ways to differentiate itself from the competitor. It may also be possible to target a niche within the larger segment or to focus on a different geographic location.

If an Advertiser Sees a Large Potential Segment Being Served