When collecting qualitative data from social media,which of the following is(are)decision(s)that have to be made?
A) determining the type and specification of the social media channels to be monitored
B) developing a standardization of terms, conversation types, and content types
C) establishing a standardized coding scheme
D) setting benchmarks
E) all of these are decisions that have to be made

Question

Quizplus · Accepted Answer

All of these decisions have to be made when collecting qualitative data from social media. The type and specification of the social media channels to be monitored need to be identified to ensure that the data collected is relevant. Developing a standardization of terms, conversation types, and content types is important to ensure consistency in the data collected. Establishing a standardized coding scheme can help make the data more manageable and easier to analyze. Setting benchmarks is necessary to help evaluate the success of the data collection efforts.

When Collecting Qualitative Data from Social Media,which of the Following