All of the following are common examples of judgmental sampling EXCEPT:
A) test markets selected to determine the potential of a new product.
B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company.
C) department stores selected to test new merchandising display.
D) mall intercept interviews conducted without qualifying the respondents.
E) bellwether precincts selected in voting behavior research.

Question

Quizplus · Accepted Answer

Mall intercept interviews conducted without qualifying the respondents are not an example of judgmental sampling, as they do not involve a deliberate selection of a specific group or characteristic for the sample. Instead, they rely on convenience sampling, which involves approaching whoever happens to be available at a specific location or time. The other options are all examples of judgmental sampling, as they involve the intentional selection of a specific group, location, or characteristic for the sample.

All of the Following Are Common Examples of Judgmental Sampling