A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion is called ________.
A) rank order scaling
B) paired comparison scaling
C) constant sum scaling
D) semantic differential scaling
E) semantic meaning scaling

Question

Quizplus · Accepted Answer

Rank order scaling is the comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion. Paired comparison scaling involves having respondents compare items two at a time, constant sum scaling asks respondents to allocate a fixed number of points to different attributes, and semantic differential scaling requires respondents to rate items on a scale based on bipolar adjective pairs. Semantic meaning scaling is not a commonly used scaling technique.

A Comparative Scaling Technique in Which Respondents Are Presented with Several