In 1996-97,Hotmail created the concept of a free Web-based e-mail.Because it was entirely new,many potential users were very skeptical.With each e-mail sent by a Hotmail user,the company placed the tag line,"Get your free e-mail at Hotmail." The tag at the bottom of each e-mail demonstrated the power of which of the following?
A)spidering
B)B2C marketing
C)e-tailing
D)viral marketing

Question

Quizplus · Accepted Answer

The power demonstrated by the tag at the bottom of each e-mail is viral marketing, as it encouraged Hotmail users to spread the word about the free email service to their contacts.

In 1996-97,Hotmail Created the Concept of a Free Web-Based E-Mail