Once a product enters the maturity phase of the product life cycle, increases in sales by one firm typically come at the expense of other firms.

Question

Quizplus · Accepted Answer

In the maturity phase, the market becomes saturated and the competition intensifies. As a result, firms compete for the same customers, and an increase in sales for one firm often means a decrease in sales for others.

Once a Product Enters the Maturity Phase of the Product