A company could obtain primary data through its use of which of the following?
A)focus groups, mall interviews, and online surveys
B)editorials in newspapers and rankings by consumer magazines
C)publications by Statistics Canada, surveys published by charitable organizations, and research papers written by university professors
D)articles in newspapers, magazines, and professional journals

Question

Quizplus · Accepted Answer

Focus groups, mall interviews, and online surveys are all methods of obtaining primary data directly from consumers or potential customers. This information can be used to make informed business decisions and improve marketing strategies.

B, C, and D all refer to sources of secondary data, which are already existing pieces of information that have been collected by someone else. While secondary data can be useful, it is not obtained directly from consumers in the same way that primary data is.

A Company Could Obtain Primary Data Through Its Use of Which