Customer relationship management is an on-going process and works best when the company does what?
A)focuses primarily on being the low-cost seller in a competitive market
B)limits its efforts to a select few customers who are major purchasers
C)combines marketing communication with one-on-one personalization
D)uses mass production techniques and needs to have a guaranteed market for large quantities of its goods

Question

Quizplus · Accepted Answer

Combining marketing communication with one-on-one personalization allows for a tailored approach to each customer, building stronger relationships and increasing customer loyalty. Focusing solely on being the low-cost seller or limiting efforts to a select few customers does not necessarily lead to effective CRM. Mass production techniques also do not necessarily align with the personalized approach of CRM.

Customer Relationship Management Is an On-Going Process and Works Best