What is the term for the paid integration of branded products in movies and on television?
A)advertising
B)promotional mix
C)publicity
D)product placement

Question

Quizplus · Accepted Answer

Product placement refers to the practice of placing branded products or references to them within the content of television shows or movies for a fee to promote the product or brand. It is a form of advertising that involves integrating products into the story or scene rather than showing a traditional advertisement.

What Is the Term for the Paid Integration of Branded