Marketers CANNOT directly control which of the following?
A)any of its promotional tools
B)the development of a marketing plan
C)the publicity the firm receives
D)advertising messages and their placement in the media

Question

Quizplus · Accepted Answer

Marketers cannot directly control the publicity that the firm receives. Publicity is usually the result of media coverage, which is ultimately controlled by the media outlets themselves. While marketers can try to influence the media through media relations efforts, they cannot directly control the coverage they receive.

Note: While marketers may not have complete control over the development of a marketing plan or the placement of advertisements, they can have a significant amount of influence over these factors through their strategic decisions and budget allocation. Therefore, options B and D are not technically accurate.

Marketers CANNOT Directly Control Which of the Following