Which of the following statements regarding copywriting in a global environment is FALSE?
A)English is more economical than many other languages.
B)Translating the advertising appeal into the language of other markets is fraught with possible communication blunders.
C)Most international campaigns are not literally translated.
D)A back translation of the ad copy from one language into another always conveys a complete cultural interpretation.
E)The most reasonable solution to the language problem is to use bilingual copywriters who understand the full meaning of the English text and can capture the essence of the message in the second language.

Question

Quizplus · Accepted Answer

A back translation of the ad copy from one language into another may not convey the complete cultural interpretation since some words or expressions may not have direct equivalents in the target language, leading to misinterpretation.

Which of the Following Statements Regarding Copywriting in a Global