Which of the following are the primary reasons to include internet advertising as part of the overall media mix?
A)Audience targeting,local reach and cost effectiveness
B)Accountability,local reach and cost effectiveness
C)Accountability,fixed price and cost effectiveness
D)Audience targeting,accountability and cost effectiveness
E)Audience targeting,fixed price and local reach

Question

Quizplus · Accepted Answer

The primary reasons to include internet advertising as part of the overall media mix are audience targeting, accountability, and cost-effectiveness. Internet advertising allows for precise targeting of specific audiences based on demographics, interests, and behaviors. Additionally, it provides measurable metrics to track the success of the campaign and adjust accordingly, making it accountable. Finally, internet advertising can be more cost-effective than traditional media channels, allowing for better ROI. Fixed price and local reach are also relevant factors, but not as crucial as audience targeting, accountability, and cost-effectiveness.

Which of the Following Are the Primary Reasons to Include