________ marketing attempts to address the issue of unwelcome electronic communication by asking potential consumers to send them email.
A)Permission
B)Spam
C)Opt-out
D)Viral
E)Alternative

Question

Quizplus · Accepted Answer

Permission marketing is a strategy that entails sending marketing materials to consumers who have voluntarily given express permission for the marketer to do so. This is to avoid sending spam emails or messages to people who may not be interested or willing to receive them. The marketer seeks permission by requesting consumers to send them an email expressing their willingness to be marketed to.

________ Marketing Attempts to Address the Issue of Unwelcome Electronic