'Customers' are which specific type of consumer?
A)Those who buy a particular brand or patronise a specific store
B)Those who buy in business-to-business (B2B)channels
C)Those who buy products to satisfy their needs or wants
D)Those who buy in a particular type of market
E)Those who meet their needs in a holistic way

Question

Quizplus · Accepted Answer

'Customers' typically refer to those who buy a particular brand or patronize a specific store. They are not limited to a particular type of market or channel (B2B or B2C) and their purchasing decisions are driven by their needs and wants. Option E, "those who meet their needs in a holistic way," is too broad and does not specifically define what a customer is.

'Customers' Are Which Specific Type of Consumer