Much of the data available to firms are quantitative in nature; therefore,researchers do not need to inquire about qualitative data.

Question

Quizplus · Accepted Answer

While much of the data available may be quantitative, there may still be a need to inquire about qualitative data, such as in the case of understanding customer preferences, attitudes, and behaviors. Qualitative data can provide a richer understanding and insights into consumer behavior beyond what quantitative data can reveal.

Much of the Data Available to Firms Are Quantitative in Nature;