Everything.com, an online cosmetics portal, does not allow its customers to reach the final billing section unless they share its offer links to at least two friends. In this scenario, everything.com uses _____ to communicate its message.
A)Web 2.0
B)cybermediary
C)viral marketing
D)InterINC

Question

Quizplus · Accepted Answer

This scenario describes the use of viral marketing, which relies on customers to spread a message or promotion to others through word-of-mouth or social media sharing. Everything.com is encouraging customers to share its offer links in exchange for access to the final billing section, which creates a ripple effect and increases the reach of its promotion.