Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) The first cut of the ad is attractive, touching, cute, and just humorous enough.When an audience tests it, most viewers really like the dogs, the visuals, and the music-but they don't remember the product.Which creative guideline for television was forgotten?
A)Persuade as well as entertain.
B)Avoid humor whenever possible.
C)Maintain a feeling of continuity.
D)Show the brand.

Question

Quizplus · Accepted Answer

The creative guideline that was forgotten in this scenario is to show the brand. While the ad may have been entertaining and visually appealing, if the audience cannot remember what product is being advertised, it is not effectively selling the client's product. By including more emphasis on the brand and the product itself, the audience will better remember what is being advertised.

Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television