Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) An idea had been suggested in an early brainstorming session to start the Happy Heart Hound commercial with a quick series of adorable, playful puppies wearing heart-shaped sunglasses.Which guideline for effective television advertising does this hope to demonstrate?
A)Show the brand.
B)Persuade as well as entertain.
C)Use an attention-getting opening.
D)Emphasize the audio.

Question

Quizplus · Accepted Answer

The suggested idea of starting the commercial with a quick series of adorable, playful puppies wearing heart-shaped sunglasses aims to use an attention-getting opening. This will capture the viewers' attention and make them interested in watching the rest of the commercial. By doing so, the brand's message will be delivered effectively.

Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television