Scenario 10-6
Facing stiff competition from Walmart and K-mart, executives for Target stores have decided to focus on reaching more affluent shoppers and luring them away from traditional department stores.They have already expanded the products and brands they offer to include reasonably priced items by modern design masters.Target hopes to draw more affluent shoppers into its stores through a series of advertising campaigns that are presently in the planning stages.Most of the advertising budget will be directed to ads in regional luxury magazines, which research shows are frequently read by affluent individuals.
-(Scenario 10-6) Which of the following methods would encourage Target's customers to recall the store's name first when they decide to go shopping?
A)testimonial ads
B)slice-of-life ads
C)humor ads
D)slogans and jingles

Question

Quizplus · Accepted Answer

Slogans and jingles are mnemonic devices that help customers recall the brand name easily. Target should focus on creating catchy slogans and jingles that resonate with their target market and make their brand memorable. Testimonial ads, slice-of-life ads, and humor ads may be effective in building brand awareness and creating emotional connections with customers, but they may not be as effective in helping customers recall the store's name first when they decide to go shopping.

Scenario 10-6 Facing Stiff Competition from Walmart and K-Mart, Executives for Target