An advertiser of a line of luxury resorts wants to use a complex message strategy that fosters certain moods and emotions, so realistic and powerful that they actually become part of the interaction and create new memories about the brand.In this advertisement, the objective will be to
A)establish the product in a social or cultural setting.
B)transform the experience of using the product.
C)recall the product name.
D)create an image for the product.

Question

Quizplus · Accepted Answer

The objective of using a complex message strategy that fosters certain moods and emotions is to transform the experience of using the product. The goal is to create new memories about the brand, which means that the focus is on changing how the consumer perceives and experiences the product. The other options - establishing the product in a social or cultural setting, recalling the product name, and creating an image for the product - are not the primary objectives of this particular strategy.

An Advertiser of a Line of Luxury Resorts Wants to Use