The American Pork Producers has been running a long-term campaign with the tagline "Pork.The other white meat." This is an example of:
A) lifestyle segmentation.
B) demographic segmentation.
C) benefit positioning.
D) competitive positioning.

Question

The American Pork Producers has been running a long-term campaign with the tagline "Pork.The other white meat." This is an example of: 
A) lifestyle segmentation. 
B) demographic segmentation. 
C) benefit positioning. 
D) competitive positioning.

Quizplus · Accepted Answer

The tagline "Pork. The other white meat." positions pork as an alternative to other white meats like chicken, highlighting its competitive advantage.

The American Pork Producers Has Been Running a Long-Term Campaign