
Regarding the effects of choice on decision-making, which of the following statements is FALSE?
A) Businesses that increase the variety of their product offerings are guaranteed increased sales.
B) Restaurants whose menus feature a broader variety of choices often find that patrons are more likely to order from a smaller number of familiar choices.
C) In one study, consumers with more flavors of jams to choose from did express more interest, but were actually 10 times less likely to purchase any jam.
D) Complex choices are difficult to make due to increased stress, cognitive overload, difficulty remembering all of the choices, and confusion about the possibilities.
Correct Answer:
Verified
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