The fact that many people do not know which way Lincoln is facing on the penny is probably due to encoding failure.

Name: The fact that many people do not know which way Lincoln is facing on the penny is probably due to encoding failure.
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Encoding failure occurs when the brain does not successfully store a memory, often because the information is not deemed important at the time of encoding, leading to situations where common details, like which way Lincoln is facing on a penny, are not remembered.

The Fact That Many People Do Not Know Which Way