According to research on advertising,which of the following statements is FALSE?
A) Storing enough positive memories from commercials can eventually create "memories" that never happened.
B) The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
C) Long-term advertising campaigns create a "brand" memory that can be remarkably strong, especially for ads first viewed in early childhood.
D) The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.

Question

Quizplus · Accepted Answer

The statement that the more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast is false. In fact, research suggests that positive fictional commercials can lead to a "rosy glow" effect, where consumers remember only positive features of a product and overlook negative experiences.

According to Research on Advertising,which of the Following Statements Is