Many stores carry imitations of nationally known products in the hopes that the positive attitudes already conditioned to the real products will also occur with these cheaper knockoffs. If these positive attitudes also occur with the cheaper knockoffs, then which of the following has occurred?
A)stimulus discrimination
B)stimulus generalization
C)extinction
D)spontaneous recovery

Question

Quizplus · Accepted Answer

Stimulus generalization occurs when a response to a specific stimulus becomes associated with similar stimuli, in this case, the positive attitudes towards the original product being transferred to the similar, cheaper knockoffs.

Many Stores Carry Imitations of Nationally Known Products in the Hopes