Advertisers often try to use higher-order conditioning by
A) pairing images which evoke good feelings with pictures of their products.
B) sounding loud tones at key points in the advertisement.
C) reducing fear or anxiety as they repeatedly show the same commercial.
D) repeating the same slogan over and over again.

Question

Quizplus · Accepted Answer

Higher-order conditioning involves associating a conditioned stimulus with another stimulus to transfer the response. Advertisers use this by pairing their products with images that evoke positive emotions, hoping the good feelings will be associated with their products.

Advertisers Often Try to Use Higher-Order Conditioning by