Advertisers who want to capture the attention of consumers would be wise to use
A) subliminal messages.
B) subtle, but factually scientific pleas.
C) loud, contrasting, and changing stimuli.
D) smaller print that causes one to put forth effort in order to focus.

Question

Quizplus · Accepted Answer

Loud, contrasting, and changing stimuli are more likely to capture the attention of consumers than subtle or small print. However, advertisers should also be careful not to overwhelm consumers with too much stimulation.

Advertisers Who Want to Capture the Attention of Consumers Would