If you were asked to look at an advertisement of various shops on a city street, and you saw an octopus sitting on a bench near the curb in front of one of the shops, you would most likely
A) show inattentional blindness to the octopus.
B) look longer at the octopus because it was an unexpected object.
C) look a shorter time at the octopus because it was out-of-place in the advertisement.
D) look the same length of time to each object in the advertisement, regardless of whether it was an expected or unexpected object.

Question

Quizplus · Accepted Answer

The presence of an unexpected object, such as an octopus sitting on a bench in front of a shop, would likely capture a person's attention for a longer period of time than other objects in the advertisement. This phenomenon is known as the "novelty effect."

If You Were Asked to Look at an Advertisement of Various